2014年 加拿大享佳,国际化战略第一步-2015启动品牌设计及商标申请

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近几年,随着享佳健康会员队伍的不断扩大,顾客的产品需求也呈现多元化的趋势,并且对高品质健康食品的呼吁也进一步升级。由此,享佳健康终于在2014年启动了酝酿已久的国际化发展战略,将目光投向了纯净富饶的北美大陆。

 

 

享佳董事长与海外发展总监郭伟君合影

 

 

2014年8月,董事长肖俊方与品牌及海外发展总监郭伟君一同考察加拿大BC省,此地生态环境天然优美,有机农场出产丰饶,而且是多种北美独特原生态产品如亚麻籽奇亚子蓝莓蔓越苺的原产地,肖董认为,应该在这里建立我们的自有农场,将这些高品质的有机食品设计生产为享佳会员的专署健康产品。

 

 

享佳董事长与海外发展总监郭伟君在天然湖边留影

 

 

在考察了一批各有特色的生态农场及有机食品生产加工企业,经过与BC省农业厅国际贸易局以及当地政府招商部门的多方洽谈之后,肖俊方董事长拍板:确定把加拿大作为享佳国际化发展的第一块阵地,投资成立享佳健康全资子公司-加拿大享佳国际公司,2014年10月16日,“加拿大享佳健康有机食品投资管理公司”在BC省正式注册成立。

 

 

享佳董事长肖俊方与营养屋陈博士、郭伟君总监合影

 

经过一段时间的筹备,加拿大享佳公司已经获得当地批准的商业经营执照,在BC省著名的NORTH FRASER河谷区选择高品质蓝莓农场作为第一个生产加工基地,并且与一些当地有机食品种植及加工企业商谈产品开发与合作经营,为下一步出口到中国市场的高品质健康食品做资源及生产能力的准备。

 

目前,针对享佳会员客户,加拿大享佳公司已经在设计多款适合中国人健康养生方式的产品,同时已经开始相关品牌形象及产品包装设计工作,并委托加拿大专业商标专利代理机构开始进行商标注册与保护申请。

 

 

肖董、营养屋陈博士、郭伟君总监在加拿大农场留影

2015年3月,总经理艾波与市场部人员将赴温哥华,与海外发展总监郭伟君一起,进一步考察BC省丰富的健康农产品资源,并详细讨论确定出口到中国提供给享佳会员的专署健康产品计划。另外,也将设计出一套与享佳会员紧密沟通的最能满足会员需求的定制化健康品保障方案。


肖董、营养屋陈博士、郭伟君总监在牧场合影

 

定制北美健康,享佳会员专享。加拿大享佳公司,期待为我们的顾客打造健康快乐的2015!

201529


The Canada ShareJoy   Health Company Established is the First Step of Internationalization  Strategy

2015 start brdesign trademark application, will customize  many ShareJoy members exclusive health food.

In recent years,  the increase of ShareJoy members the customers also showed a  trend of diversification of the product demand, for high quality healthy  food appeal also have further improved. At the end of 2014,  ShareJoy Company started considering long internationalization  development strategy, development direction to the pure rich North  America.

In August 2014,  the board chairman Jun-Fang Xiao  Wei-Jun Gou of brands overseas development director inspected together  in BC Canada area. Here a beautiful natural ecological environment, organic  farms produce abundance, a variety of unique native north American products  such as flax seed, Cranberry blueberry defends  the country of origin. The chairman Xiao Jun-Fang thought to build our own farm  here, then high quality organic food as ShareJoy members of the  exclusive health products.

After examining a  batch of the distinctive ecological farms organic food production  processing enterprises, With the BC provincial agriculture department of  international trade the local government investment promotion department of  multilateral negotiation. The chairman Xiao made a decision: to determine the  Canada as the first position of internationalization development, establish a  wholly owned subsidiary Canada ShareJoy health international  investment company. After a period of preparation, the company has been approved  by the local business license, in the BC provincial famous NORTH FRASER  valley area as the first choose high quality blueberry farm production  processing base, with some local organic planting processing enterprises  to discuss product development business cooperation, for the next export  into the Chinese market of high-quality health food preparing for resources  production capacity.

At present, to  the domestic customer members, Canada ShareJoy company  has been designed many products suitable for the Chinese healthy conditions, at  the same time has started the brimage product packaging design work,  entrust Canada professional trademark patent agencies began to apply for  trademark registration protection.

April in March  2015, the general manager Ai Bo Marketing Department staff will go to  Vancouver, together with the director of overseas development Wei-Jun Gou,  further investigation detailed discussion to determine the export to China  provided to ShareJoy member's special health products to  satisfy the requirements of customized health productProtection  plan.

Exclusive North  American health foods for member of the exclusive, Canada  ShareJoy company, looking forward to our customers create healthy  happy 2015!

On  February 9, 2015


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